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Overwatch TN Security Announces Rebrand

Nashville Tenn. Feb. 3, 2021Overwatch TN Security, a leading provider of security services, announced today that it has rebranded. Changing the name to Crowe Overwatch TN Security, while continuing to do business as Overwatch TN Security, the company revealed it’s new visual graphics system, including a new corporate identity, tag line, fleet graphics, and uniforms. After three years of growth, it was time to update the image of the company to match the exceedingly high level of professionalism that the company holds itself and its officers to.


The new brand identity system is a bold representation of the company’s goal to provide reliable security to people and businesses throughout the state of Tennessee. The modern look is aligned with the company’s atmosphere of dedication to safety and its above industry standards of performance, integrity and diligence. The new tag line—“We hold the line.”—reflects the excellent quality of threat prevention and protection that clients have grown accustomed to with Crowe Overwatch TN Security.


“I love the new look, it definitely reflects the values of honesty and accountability that I have built this company around. I have received many complements from both the people I employ and the clients I work with. Muse Advertising continues to add value and insight beyond what I expected.” Said Mr. Joshua Crowe, Founder and CEO of Crowe Security.

Muse Advertising agency has been retained as agency on record after modernizing the identity system for an image that matched the exceptional quality of services that Crowe Security provides, as well as redesigning the website to be more functional and visually appealing.

“It has been an honor to work with Joshua Crowe, a man who holds the same values of integrity and service that I was raised with. His commitment to providing the best protection for his clients highlights his dedication to maintaining the safety of his community. I wish him continued success and look forward to working with him for many years to come.” Said D. Dennis Stratton, Chief Creative Officer of Muse Advertising.

About Crowe Security

Crowe Overwatch TN Security has proven itself a leader in the private security industry. Crowe Overwatch TN Security offers a variety of security services including: personal protection and threat management solutions, armed and unarmed security for business facilities, event security, and load control and protection. Headquartered in Nashville (Tenn.), Crowe Overwatch TN Security’s mission is to raise the standard of quality security services with customized security plans and expertly trained security officers. Founded by Adrienne Crowe and retired law enforcement officer Joshua Crowe, Crowe Overwatch TN Security is a family owned business with deep roots in the Nashville community.

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Crowe Overwatch TN Security offers private security services such as personal protection, event security, and facilities security.